Social Media Optimization (or SMO or Social SEO) is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of many online methods of website optimization. One of the many other methods is search engine optimization or SEO.
Social Media Optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
Social Media Optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines.
Social Media Optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.
Social Media Optimization (SMO), is not limited to marketing and brand building. Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy (ie. product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). Additionally, Social Media Optimization is often at times implemented to foster a community of the associated site, allowing for a healthy business to consumer relationship.
Business Location Mapping/ Pin Pointing
We will assist you to Use Google Places to create your free listing.
When potential customers search Maps for local information, they’ll find your business: your address, hours of operation, even photos of your storefront or products.
Also we will place a Satellite Map directing potential clients to your business location on your website as well, this helps people find you easily and also increases your credibility to a person viewing your website Typically a total Stranger.
Additionally we will place your business on location indicating services such as foursquare.com which is very popular among users of smart phones to identify places of interest nearby within range of their smart phones.
Contact us for more info if interested on SMO / Map Pin Pointing for your Website.