Archive for Web Design

Google Plus Reaches 20 million users

According to a study released Friday by web-tracking firm comScore, the web search giant’s new social networking tool, Google Plus, has amassed 20 million users in just three weeks since its launch on June 28.

While that figure is still far from the 750 million registered users of Facebook, it is still enough to make Google Plus the fastest growing social network in history. The spectacular early success indicates that Google Plus may well challenge Facebook once it comes out of a trial mode in which Google has strictly restricted the number of users, Comscore said.

“It would be difficult to think of many sites that reached such a large number in such a short period of time,” said study author Andrew Lipsman.

Spelling mistakes ‘cost millions’ in lost online sales [BBC]

An online entrepreneur says that poor spelling is costing the UK millions of pounds in lost revenue for internet businesses.

Charles Duncombe says an analysis of website figures shows a single spelling mistake can cut online sales in half.

Mr Duncombe says when recruiting staff he has been “shocked at the poor quality of written English”.

Sales figures suggest misspellings put off consumers who could have concerns about a website’s credibility, he says.

The concerns were echoed by the CBI whose head of education and skills warned that too many employers were having to invest in remedial literacy lessons for their staff.

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Facebook exec says tools can promote small businesses

PALO ALTO, Calif. — With more than 500 million members, Facebook is hugely attractive to small businesses as a place to market their wares.

  • Emily White is director of Local at Facebook, where she works with businesses to help them reach customers.By Jefferson Graham, USA TODAY

Emily White is director of Local at Facebook, where she works with businesses to help them reach customers.

But tips on how small businesses can best work with Facebook tools are buried within the site, leaving many entrepreneurs puzzled about how to use the site to get new clients and strengthen the loyalty of existing customers.

How frequently should a business communicate with its customers? And what is the significance of that “Like” button anyway?

For answers to those questions and more, USA TODAY recently paid a visit to Emily White, Facebook’s director of Local, who works with businesses on Facebook tools. White was interviewed in a conference room at Facebook headquarters here, where her shiny Apple MacBook laptop was adorned with a “Like Us on Facebook” sticker that the company gives to businesses. Read more >>

How to Be a Great Link Builder

How to Be a Great Link Builder

Writing by Nick Stamoulis

Link building is one of those things that is a complete learning process if you are trying to perform your own link building campaigns. It is important to realize that link building doesn’t always deliver direct traffic, so using the right measurement tools to determine effectiveness is a very important step in the process.   More >>

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