An introduction to the importance of Digital Marketing to businesses. As we may all know Social Media allows marketers to connect and engage potential customers where they are at. Whether they are on : LinkedIn, Twitter, Youtube, Facebook, Instagram and even some of the younger platforms like TikTok.
Hubspot defines Digital Marketing as all marketing efforts that use an electronic device or the internet.
Businesses make us of digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
With a strong social media strategy and the ability to create engaging content. Marketers can engage their audience and be able to achieve solid results from their Digital Marketing efforts.
Build Brand awareness and trust
Brand awareness is the way in which consumers recognize and remember your business. The greater the brand awareness you have, the more audiences will be familiar with your logo, messaging, and products.
Hence across different platforms , companies can tell their story. Why they provide the services they offer and keep audiences updated with customer and employee stories
Hence brand awareness is important because it helps audiences understand, recall, and become comfortable with your branding and products. By being able to build brand awareness among your target demographic. Subsequently you can help your brand become top-of-mind when these consumers are ready to research and make a purchase.
Generate Leads and Build Community
This is achieved by creating meaningful conversations and engagement within their target industry. Somethings which is done by posting videos, news, data and interesting trends.
By having your customers to be enthusiastic about your product. In this instance letting non-customers mingle with them is a great, low-effort way to create interest in your product. Something which is is also completely organic, therefore customers who are sold to in this way don’t feel like they fell for some clever bit of marketing.
Therefore it makes them feel like they took a recommendation from a friend. Most importantly this can also be useful for upselling existing customers. Someone who is considering whether to buy a premium version of your product (e.g a higher capacity smart phone) will be more responsive to the opinions of existing users than to your marketing material.
Furthermore not only will they not consider another customer to be a stakeholder (and therefore untrustworthy). They may also feel that familiar pang of jealousy that comes from seeing someone with a slightly cooler version of a product that they covet. Best of all? This interaction didn’t cost you any time or money.
Implement Social Listening
Listen to customers and what people are saying about your company, Social listening is the process of monitoring social media channels for mentions of your brand, competitors, product, and more.
Social listening gives brands an opportunity to track, analyze, and respond to conversations about them on social media. It’s a crucial component of audience research.
By not implementing social listening, you’re leaving a lot of great insights on the table.
Social Listening is a two step process which involves:
Step 1: Monitor social media channels for mentions of your brand, competitors, products, and keywords related to your business.
Step 2: Analyze the information for ways to put what you learn into action. That can be something as small as responding to a happy customer, or something as big as shifting your entire brand positioning , something which will show you the Importance of Digital Marketing.
Measure marketing efforts
Social media platforms and management tools enable you to track key performance metrics. Each social channel has some kind of analytics built-in. This is a great way to get some quick facts about how effective your efforts are on these channels and find things that you could improve on.
Twitter analytics, for example, can show you all sorts of great information about your followers: where they’re located (country and even state), what their most common interests are, how your following has increased (follows and unfollows), gender, and even other people that your followers follow (is your head spinning yet?).
Google Analytics is your way of tracking how people are interacting with your website. If you don’t already use it, you should know that you can find out things like where your visitors are on your site right now, how long they were on your site, how many pages they viewed, what pages they viewed (your blog? your newsletter sign up? product detail pages?), if they were on a mobile phone, where they came from (Google? Facebook? A partner company’s website?), and much much more.
Connect Social Posts to Opportunities
With the right enterprise solution, leaders can drive customer posts to their CRM to better understand their customers.Social media gives you the opportunity to connect with fans and followers every time they log in. By Keeping your social posts entertaining and informative, and your followers will be glad to see you in their feeds, keeping you top of mind so you are their first stop when they are ready to purchase.
Social media posts and ads are key ways to drive traffic to your website. Through Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new post, this will make engaged businesses appreciate more the importance of Digital Marketing by seeing the solid results.
If you need any support on implementing Digital Marketing Strategies for your Organization , then you are welcome to get in touch with us.