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Facebook Page is one of the most extensively used resources for businesses to interact with potential and existing customers alike.


We all know that Facebook is a social networking giant with over 750 million users. The enormous number of potential customers gathered in one place, have garnered the attention of small and large organizations alike. Facebook once was a place for simply messaging friends and viewing pictures of each other, but it has evolved into one of the biggest malls available online.

A Facebook Page is one of the most extensively used resources for businesses to interact with potential and existing customers alike. The reason users interact with a business page is to show their loyalty to the brand, find out about new deals, register a complaint, find out the solution of the problem they are facing with the brand’s product or simply show their approval of a brand’s product or image.

E-commerce and Facebook are beginning to come together. A recent study shows that 50% of the users visiting an E-commerce website are already logged in to their Facebook accounts. With the Facebook Graph API businesses can use the social plugins or Facebook Connect for easy access to the users. Studies also indicates that 88% of the top 200 Internet retail websites have integrated Facebook plugins.
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Why You Should Not Rely on One Source of Web Traffic

Writing by Nick Stamoulis

White hat SEO dictates that you take a blended approach to your link building. A diverse and consistent link building campaign demonstrates to the search engines your commitment to branding your site and building your online presence. It is important to make sure that your site isn’t flagged for trying to spam or “cheat” the algorithm in order to artificially boost your own ranking. But that isn’t the only reason it is important to diversify your link building.
A diverse link building portfolio means you will always have a viable source of traffic

I’ve read several blog posts recommending that site owners do away with their sites entirely, and shift all their focus to social networking sites. After all, that is where your customers are! That’s what the people want! It’s the future of online marketing! All of those things may be true, but I would never recommend that a company delete their site in favor of a social profile.
Let’s say that Facebook, the megalith of social networking sites, disappeared tomorrow. I realize that this is highly unlikely, but it is still a possibility. Or let’s say that Google+ really is the “Facebook killer” some claim it has the potential to be and 90% of Facebook users migrate over to Google+. If you’re entire online marketing campaign centered on your Facebook profile, you no longer exist! I realize that this is a bit of an extreme example; I don’t think social media is going away any time soon, but you have to consider the possibility.

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Twitter Recruits Former Oracle Development Executive


Twitter has just announced a key engineering hire today. Adam Messinger will be joining the company as Vice President of Infrastructure Engineering.


Messinger was previously Vice President Development at Oracle, where he was responsible for managing the Oracle Coherence, Oracle JRockit, Oracle WebLogic Operations Control, and other web tier products. Prior to joining Oracle, he worked as a venture capitalist at Smartforest Ventures and O’Reilly AlphaTech Ventures.

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The Definitive Guide to Integrating Social Media and Email Marketing [hubspot]

Introduction:
Social media’s rapid rise in recent years gave marketers exciting new tools for communicating with customers and prospects. Suddenly, established marketing tactics such as email were seen as old fashioned, one-way channels that consumers were increasingly likely to ignore.

Social networks such as Facebook, LinkedIn and Twitter offered an alternative: two-way communication channels where marketers could listen more than talk, and then engage with customers and prospects in a true dialogue.

But rather than making email obsolete, widespread use of social media has in many ways made email an even more powerful marketing channel.
For starters, social media gives marketers other online options besides an outbound email campaign for messages they want to share with their audiences.

That flexibility can help reduce email list “fatigue” by letting you cut back the number of emails you need to send while making sure each email offer or newsletter is more personalized, targeted and relevant to you email list.

What’s more, social media usage actually makes consumers even more engaged with their email inbox: 42% of social media users said they check their email more than four times a day, compared with just 24% of non social media users, according to a 2011 survey by Merkle.

And those social media users are likely to share email-delivered content with their personal networks, giving campaigns new legs. Adding “social sharing” buttons to email messages increased the reach of an average email by 24.3%, according to a study by email service provider Silverpop.

As a result, smart marketers have learned that email and social media are
complementary – not competitive – channels. Social media’s massive reach, viral
characteristics, and opportunities for dialogue help propagate content far and wide, helping you build better relationships with customers and prospects.

The Definitive Guide to Integrating Social Media and Email Marketing
marketing can also intensify those relationships through permission-based,
personalized, targeted messaging.

To get the most out of email and social marketing, you can’t treat the channels like trains running on separate tracks. The best results come when your marketing strategy integrates social media and email marketing to grow your audience, share your company’s content, convert more prospects into customers.

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LinkedIn Now Adding Two New Members Every Second

In LinkedIn’s first earnings call as a public company, CEO Jeff Weiner revealed that LinkedIn is adding two new members every second, which is up from one member per second in November 2010. In Q2 alone, LinkedIn added 14 million members, after passing the 100 million mark earlier this year.

Weiner also said that the network is now north of 120 million members, so LinkedIn has added 5 million members in the past month. While LinkedIn’s IPO is a financial event for the company, some of this growth in membership could be the marketing influence of now being a public company. And LinkedIn’s IPO received a ton of media attention, as it was the first major social networking company to go public.

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Google experiments with Hotel Finder search tool

Google has been ramping up its transportation search features for desktop and mobile, but now it is shifting into full on travel mode with its Hotel Finder experiment.

The Next Web reports that the utility is “designed to help users find the perfect hotel.” Easier said than done, of course, but maybe something that Google creates is just crazy enough to work.

Google’s Hotel Finder (not to be confused with HotelFinder.com) can find the ideal accommodation for a particular user based on a few different priorities, such as location and budget. For example, when searching for where to stay, the user can draw shapes around neighborhoods using a mouse rather than searching by individual addresses.

 

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This story originally appeared at ZDNet’s Between the Lines.

Google Plus Reaches 20 million users

According to a study released Friday by web-tracking firm comScore, the web search giant’s new social networking tool, Google Plus, has amassed 20 million users in just three weeks since its launch on June 28.

While that figure is still far from the 750 million registered users of Facebook, it is still enough to make Google Plus the fastest growing social network in history. The spectacular early success indicates that Google Plus may well challenge Facebook once it comes out of a trial mode in which Google has strictly restricted the number of users, Comscore said.

“It would be difficult to think of many sites that reached such a large number in such a short period of time,” said study author Andrew Lipsman.

Spelling mistakes ‘cost millions’ in lost online sales [BBC]

An online entrepreneur says that poor spelling is costing the UK millions of pounds in lost revenue for internet businesses.

Charles Duncombe says an analysis of website figures shows a single spelling mistake can cut online sales in half.

Mr Duncombe says when recruiting staff he has been “shocked at the poor quality of written English”.

Sales figures suggest misspellings put off consumers who could have concerns about a website’s credibility, he says.

The concerns were echoed by the CBI whose head of education and skills warned that too many employers were having to invest in remedial literacy lessons for their staff.

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Citrix Buys Cloud.com for More Than $200 Million

- Citrix announced on Tuesday that they were buying startup Cloud.com, adding to their portfolio a market that could bring $8 billion in sales by 2013.

The deal also brings more competition to Amazon’s Web Services, which targets a different market. Web Services allows companies to run programs on Amazon servers instead of their own. In contrast, Cloud.com develops cloud-infrastructure software, allowing companies to run software on their own machines without the platform development costs.

This is another exit for Redpoint Ventures who was the first money in and is having quite a year. Clearwell was bought by Symantec for $390 million. Qihoo went public and is now boasting a $2.5 billion market capitalization. Home Away went public too; it’s now worth $3.3 billion, and Redpoint owns 26% of it. Responsys also went public and is valued at $760 million. Redpoint was the first money in Cloud.com, so although the purchase price isn’t as big, it’s still a nice multiple.

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Facebook says membership has grown to 750 million

Facebook's Mark Zuckerberg, left, and Skype's Tony Bates announce a deal to include Skype's video conferencing into Facebook's social network.
Facebook’s Mark Zuckerberg, left, and Skype’s Tony Bates announce a deal to include Skype’s video conferencing into Facebook’s social network.

PALO ALTO, Calif. — For months, Facebook was uncharacteristically quiet about its membership growth. Whispers among those who closely follow the social-networking giant reached full-throated debate a few weeks ago, with word that Facebook’s numbers were down in the U.S. and several other countries.

But Wednesday, the company broke its silence and announced it had passed 750 million worldwide members who post billions of messages each day.

“The metric of the last five years was about user growth,” Facebook CEO Mark Zuckerberg said Wednesday during a press conference to announce video calling on Facebook. “The driving narrative of the next five years is not about wiring up the world, but what cool stuff (apps) can you build with this wiring in place.

“We did not report 750 million because we do not believe it is the metric,” Zuckerberg said, noting the rate at which users are sharing stuff (apps) is growing at an “exponential rate.”

Still, the news was a not-too-subtle retort to concerns that Facebook’s growth may be cresting as it hurtles into its eighth year of explosive expansion.

Facebook’s relentless march to 1 billion users seemed like a foregone conclusion nearly a year ago, when the social network announced it had hit 500 million.

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