Archive for SEO

Why Are Mobile Ads So Cheap?

Mobile may be the future, but right now mobile ad units still command a lower price point on average than print and web advertisements.

Earlier this year, the renowned venture capitalist and former Wall Street analyst Mary Meeker gave her much-watched annual presentation on Internet trends, during which she revealed a startling statistic based on her own research: The effective cost per thousand impressions (CPM) for desktop web ads is about $3.50, while the CPM for mobile ads is just $0.75.

More recently, leading mobile ad platform Opera Software broke down the average cost for mobile ads by device, and found that even the iPhone, which has the highest average CPM for mobile ads of any smartphone, at $2.85, still falls short of that CPM for web ads on a desktop. Importantly, Opera’s mobile ad estimates likely skew higher because its business focuses on mobile display ads rather than mobile search ads, which tend to have a much lower CPM.

Print ads, by comparison, can command rates of as much as $100 per thousand impressions.


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Facebook Page is one of the most extensively used resources for businesses to interact with potential and existing customers alike.

We all know that Facebook is a social networking giant with over 750 million users. The enormous number of potential customers gathered in one place, have garnered the attention of small and large organizations alike. Facebook once was a place for simply messaging friends and viewing pictures of each other, but it has evolved into one of the biggest malls available online.

A Facebook Page is one of the most extensively used resources for businesses to interact with potential and existing customers alike. The reason users interact with a business page is to show their loyalty to the brand, find out about new deals, register a complaint, find out the solution of the problem they are facing with the brand’s product or simply show their approval of a brand’s product or image.

E-commerce and Facebook are beginning to come together. A recent study shows that 50% of the users visiting an E-commerce website are already logged in to their Facebook accounts. With the Facebook Graph API businesses can use the social plugins or Facebook Connect for easy access to the users. Studies also indicates that 88% of the top 200 Internet retail websites have integrated Facebook plugins.

DCA opposes inclusion of “.africa” gTLD strings in list of reserved names

The DotConnectAfrica (DCA), one of the organizations that have expressed interest to implement and manage “.africa” gTLD, has opposed plans to include “DotAfrica,” “DotAfrique” and “DotAfriqiya” top level internet domains in the List of Reserved Names, a move that would make the strings unavailable during the ICANN’s new gTLD application process in February 2012.

In a commentary posted on the DCA website in reaction to an article published in ComputerWorld Kenya, DCA states that: “The proposal to include DotAfrica gTLD in the List of Reserved Names is a tactic to make this string and similar strings in any language to be unavailable in this ICANN gTLD round so as to give special legislative protection that will benefit the AU, and give it extraordinary powers to separately negotiate and delegate these names outside the ICANN programme.”

The DCA post in reaction to the article which DCA claims creates makes the impression that “the ministerial meeting agreed that the .africa gTLD should be reserved” which means“that organizations that want to bid to manage it must be sanctioned by the AU” and that “ICANN’s new gTLD application process provides for countries and regions with interest in certain names to reserve them.”

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Why You Should Not Rely on One Source of Web Traffic

Writing by Nick Stamoulis

White hat SEO dictates that you take a blended approach to your link building. A diverse and consistent link building campaign demonstrates to the search engines your commitment to branding your site and building your online presence. It is important to make sure that your site isn’t flagged for trying to spam or “cheat” the algorithm in order to artificially boost your own ranking. But that isn’t the only reason it is important to diversify your link building.
A diverse link building portfolio means you will always have a viable source of traffic

I’ve read several blog posts recommending that site owners do away with their sites entirely, and shift all their focus to social networking sites. After all, that is where your customers are! That’s what the people want! It’s the future of online marketing! All of those things may be true, but I would never recommend that a company delete their site in favor of a social profile.
Let’s say that Facebook, the megalith of social networking sites, disappeared tomorrow. I realize that this is highly unlikely, but it is still a possibility. Or let’s say that Google+ really is the “Facebook killer” some claim it has the potential to be and 90% of Facebook users migrate over to Google+. If you’re entire online marketing campaign centered on your Facebook profile, you no longer exist! I realize that this is a bit of an extreme example; I don’t think social media is going away any time soon, but you have to consider the possibility.

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The Definitive Guide to Integrating Social Media and Email Marketing [hubspot]

Social media’s rapid rise in recent years gave marketers exciting new tools for communicating with customers and prospects. Suddenly, established marketing tactics such as email were seen as old fashioned, one-way channels that consumers were increasingly likely to ignore.

Social networks such as Facebook, LinkedIn and Twitter offered an alternative: two-way communication channels where marketers could listen more than talk, and then engage with customers and prospects in a true dialogue.

But rather than making email obsolete, widespread use of social media has in many ways made email an even more powerful marketing channel.
For starters, social media gives marketers other online options besides an outbound email campaign for messages they want to share with their audiences.

That flexibility can help reduce email list “fatigue” by letting you cut back the number of emails you need to send while making sure each email offer or newsletter is more personalized, targeted and relevant to you email list.

What’s more, social media usage actually makes consumers even more engaged with their email inbox: 42% of social media users said they check their email more than four times a day, compared with just 24% of non social media users, according to a 2011 survey by Merkle.

And those social media users are likely to share email-delivered content with their personal networks, giving campaigns new legs. Adding “social sharing” buttons to email messages increased the reach of an average email by 24.3%, according to a study by email service provider Silverpop.

As a result, smart marketers have learned that email and social media are
complementary – not competitive – channels. Social media’s massive reach, viral
characteristics, and opportunities for dialogue help propagate content far and wide, helping you build better relationships with customers and prospects.

The Definitive Guide to Integrating Social Media and Email Marketing
marketing can also intensify those relationships through permission-based,
personalized, targeted messaging.

To get the most out of email and social marketing, you can’t treat the channels like trains running on separate tracks. The best results come when your marketing strategy integrates social media and email marketing to grow your audience, share your company’s content, convert more prospects into customers.

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Picking the Right Keywords Will Make or Break Your Website

SEO is critical to your website’s success, but if your site is targeting the wrong keywords, you are doomed for failure.
Keyword Research Background Info
Keyword research revolves around finding the perfect keywords (or key phrases which refers to the same thing as keywords) for your website to target. For example, one of the key phrases my website targets is “web maintenance Tanzania “. Some keywords are more competitive than others. You can tell how competitive a keyword is by doing a Google search. Searching the key phrase “web developer” in Google results in over 129,000,000 web pages!  (Searching with quotes around your key phrase tells Google to provide only web pages that have all the words that are within your quotes. If you don’t use quotes, Google will include results that only match part of the key phrase.) If I targeted my website for the key phrase “web developer”, I would be competing with 129,000,000 web pages and I would have no chance for success. Keyword research is picking the battles you want to fight and you only want to pick battles you can win which is why having a good keyword tool is so important.
Keyword Tools
There are tools that give you valuable insights on the number of searches a keyword recieves a month, where it receives those searches (in which country/state/city), and the competition in general. Using the right keyword tool when doing your keyword research is extremely important.
Keyword Strategies
There are many books written on ways to pick keywords and ways to use those keywords on your website. I’ve read a ton of books on the subject and have never really been impressed by what I’ve read. A couple weeks ago I stumbled upon 50 Keyword Strategies.

Google Plus Reaches 20 million users

According to a study released Friday by web-tracking firm comScore, the web search giant’s new social networking tool, Google Plus, has amassed 20 million users in just three weeks since its launch on June 28.

While that figure is still far from the 750 million registered users of Facebook, it is still enough to make Google Plus the fastest growing social network in history. The spectacular early success indicates that Google Plus may well challenge Facebook once it comes out of a trial mode in which Google has strictly restricted the number of users, Comscore said.

“It would be difficult to think of many sites that reached such a large number in such a short period of time,” said study author Andrew Lipsman.

Spelling mistakes ‘cost millions’ in lost online sales [BBC]

An online entrepreneur says that poor spelling is costing the UK millions of pounds in lost revenue for internet businesses.

Charles Duncombe says an analysis of website figures shows a single spelling mistake can cut online sales in half.

Mr Duncombe says when recruiting staff he has been “shocked at the poor quality of written English”.

Sales figures suggest misspellings put off consumers who could have concerns about a website’s credibility, he says.

The concerns were echoed by the CBI whose head of education and skills warned that too many employers were having to invest in remedial literacy lessons for their staff.


Facebook says membership has grown to 750 million

Facebook's Mark Zuckerberg, left, and Skype's Tony Bates announce a deal to include Skype's video conferencing into Facebook's social network.
Facebook’s Mark Zuckerberg, left, and Skype’s Tony Bates announce a deal to include Skype’s video conferencing into Facebook’s social network.

PALO ALTO, Calif. — For months, Facebook was uncharacteristically quiet about its membership growth. Whispers among those who closely follow the social-networking giant reached full-throated debate a few weeks ago, with word that Facebook’s numbers were down in the U.S. and several other countries.

But Wednesday, the company broke its silence and announced it had passed 750 million worldwide members who post billions of messages each day.

“The metric of the last five years was about user growth,” Facebook CEO Mark Zuckerberg said Wednesday during a press conference to announce video calling on Facebook. “The driving narrative of the next five years is not about wiring up the world, but what cool stuff (apps) can you build with this wiring in place.

“We did not report 750 million because we do not believe it is the metric,” Zuckerberg said, noting the rate at which users are sharing stuff (apps) is growing at an “exponential rate.”

Still, the news was a not-too-subtle retort to concerns that Facebook’s growth may be cresting as it hurtles into its eighth year of explosive expansion.

Facebook’s relentless march to 1 billion users seemed like a foregone conclusion nearly a year ago, when the social network announced it had hit 500 million.


Facebook, Skype, and Microsoft’s savvy investment

Facebook's Mark Zuckerberg, left, and Skype's Tony Bates announce a deal to include Skype's video conferencing into Facebook's social network.

Facebook's Mark Zuckerberg, left, and Skype's Tony Bates announce a deal to include Skype's video conferencing into Facebook's social network.

Just after Microsoft Chief Executive Officer Steve Ballmer announced plans in May to buy Skype, he and Skype Chief Executive Officer Tony Bates had one more order of business.

“The day we announced, we definitely came to see Mark,” Bates said, talking of Facebook Chief Executive Mark Zuckerberg, at a press conference today announcing Facebook’s plans to bake Skype’s video conferencing technology into its social network. “It was for both of us, Steve and I, the most important strategic relationship.”

As Google grows ever more powerful in techdom, and Microsoft’s influence slips, the Redmond software giant is building closer and closer ties to Facebook. The Facebook-Skype deal today is more evidence that Microsoft and Facebook are in lockstep as they fight their mutual foe, Google. And it comes even while Microsoft awaits regulatory approval to conclude its Skype acquisition.

“We have a really good relationship with Microsoft, where we work with them on a lot of different stuff,” Zuckerberg said at the press conference announcing the new video-conferencing feature. That stuff includes advertising, where Microsoft provides all the search advertising to Facebook. It used to provide display advertising, too, but Facebook took over that task last year.

Microsoft has been criticized for its many missteps on the Internet, ranging from leisurely upgrades of Internet Explorer to being slow to understand the importance of search. But its relationship with Facebook is something Ballmer & Co. got right. Microsoft cemented its bond with Facebook in 2007, when it bought a 1.6 percent stake in the company for $240 million. Today, if reported valuations of Facebook are to be believed–online privately held stock marketplace SharesPost currently has an implied value for the company at $82.4 billion–that 1.6 percent is worth $1.3 billion.

But the Microsoft-Facebook relationship isn’t really about savvy investment, of course. It’s about fighting off Google. Microsoft’s Facebook deals, and you can include the new video chat feature from Skype, are all aimed squarely at the search king. And just as the Web search giant has changed the market dynamics to undermine Microsoft’s power–helping establish the Web, not the PC desktop, as the heart of computing–so too is Facebook challenging Google. Its service, with 750 million users worldwide, is becoming something of an alternative Internet, a place where computer users spend huge chunks of time and never touch a Google service.

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