Archive for Marketing

19 percent of the web now runs on WordPress

SAN FRANCISCO — At the annual San Francisco WordCamp, WordPress creator Matt Mullenweg told the audience a fascinating stat about the service.

wordpress-10

In a talk that also included details on the next two versions of WordPress, Mullenweg said, “We’re now up to 18.9 percent of the web running WordPress. … We’re going to see the number of people who have WordPress as part of their daily habits grow exponentially.”

Around 66 percent of those sites and blogs are in English. Monthly pageviews for all WordPress sites and blogs rose to a massive 4 billion in 2013.

Mullenweg also said around 30 percent of respondents in a recent survey from WP Engine were aware of WordPress as an entity or brand.

The service just celebrated its tenth anniversary in May, and parent company Automattic took a sizable $50 million funding round, also in May.

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Why Are Mobile Ads So Cheap?

Mobile may be the future, but right now mobile ad units still command a lower price point on average than print and web advertisements.

Earlier this year, the renowned venture capitalist and former Wall Street analyst Mary Meeker gave her much-watched annual presentation on Internet trends, during which she revealed a startling statistic based on her own research: The effective cost per thousand impressions (CPM) for desktop web ads is about $3.50, while the CPM for mobile ads is just $0.75.

More recently, leading mobile ad platform Opera Software broke down the average cost for mobile ads by device, and found that even the iPhone, which has the highest average CPM for mobile ads of any smartphone, at $2.85, still falls short of that CPM for web ads on a desktop. Importantly, Opera’s mobile ad estimates likely skew higher because its business focuses on mobile display ads rather than mobile search ads, which tend to have a much lower CPM.

Print ads, by comparison, can command rates of as much as $100 per thousand impressions.

 

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Facebook Page is one of the most extensively used resources for businesses to interact with potential and existing customers alike.


We all know that Facebook is a social networking giant with over 750 million users. The enormous number of potential customers gathered in one place, have garnered the attention of small and large organizations alike. Facebook once was a place for simply messaging friends and viewing pictures of each other, but it has evolved into one of the biggest malls available online.

A Facebook Page is one of the most extensively used resources for businesses to interact with potential and existing customers alike. The reason users interact with a business page is to show their loyalty to the brand, find out about new deals, register a complaint, find out the solution of the problem they are facing with the brand’s product or simply show their approval of a brand’s product or image.

E-commerce and Facebook are beginning to come together. A recent study shows that 50% of the users visiting an E-commerce website are already logged in to their Facebook accounts. With the Facebook Graph API businesses can use the social plugins or Facebook Connect for easy access to the users. Studies also indicates that 88% of the top 200 Internet retail websites have integrated Facebook plugins.
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DCA opposes inclusion of “.africa” gTLD strings in list of reserved names

The DotConnectAfrica (DCA), one of the organizations that have expressed interest to implement and manage “.africa” gTLD, has opposed plans to include “DotAfrica,” “DotAfrique” and “DotAfriqiya” top level internet domains in the List of Reserved Names, a move that would make the strings unavailable during the ICANN’s new gTLD application process in February 2012.

In a commentary posted on the DCA website in reaction to an article published in ComputerWorld Kenya, DCA states that: “The proposal to include DotAfrica gTLD in the List of Reserved Names is a tactic to make this string and similar strings in any language to be unavailable in this ICANN gTLD round so as to give special legislative protection that will benefit the AU, and give it extraordinary powers to separately negotiate and delegate these names outside the ICANN programme.”

The DCA post in reaction to the article which DCA claims creates makes the impression that “the ministerial meeting agreed that the .africa gTLD should be reserved” which means“that organizations that want to bid to manage it must be sanctioned by the AU” and that “ICANN’s new gTLD application process provides for countries and regions with interest in certain names to reserve them.”

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Why You Should Not Rely on One Source of Web Traffic

Writing by Nick Stamoulis

White hat SEO dictates that you take a blended approach to your link building. A diverse and consistent link building campaign demonstrates to the search engines your commitment to branding your site and building your online presence. It is important to make sure that your site isn’t flagged for trying to spam or “cheat” the algorithm in order to artificially boost your own ranking. But that isn’t the only reason it is important to diversify your link building.
A diverse link building portfolio means you will always have a viable source of traffic

I’ve read several blog posts recommending that site owners do away with their sites entirely, and shift all their focus to social networking sites. After all, that is where your customers are! That’s what the people want! It’s the future of online marketing! All of those things may be true, but I would never recommend that a company delete their site in favor of a social profile.
Let’s say that Facebook, the megalith of social networking sites, disappeared tomorrow. I realize that this is highly unlikely, but it is still a possibility. Or let’s say that Google+ really is the “Facebook killer” some claim it has the potential to be and 90% of Facebook users migrate over to Google+. If you’re entire online marketing campaign centered on your Facebook profile, you no longer exist! I realize that this is a bit of an extreme example; I don’t think social media is going away any time soon, but you have to consider the possibility.

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Twitter Recruits Former Oracle Development Executive


Twitter has just announced a key engineering hire today. Adam Messinger will be joining the company as Vice President of Infrastructure Engineering.


Messinger was previously Vice President Development at Oracle, where he was responsible for managing the Oracle Coherence, Oracle JRockit, Oracle WebLogic Operations Control, and other web tier products. Prior to joining Oracle, he worked as a venture capitalist at Smartforest Ventures and O’Reilly AlphaTech Ventures.

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The Definitive Guide to Integrating Social Media and Email Marketing [hubspot]

Introduction:
Social media’s rapid rise in recent years gave marketers exciting new tools for communicating with customers and prospects. Suddenly, established marketing tactics such as email were seen as old fashioned, one-way channels that consumers were increasingly likely to ignore.

Social networks such as Facebook, LinkedIn and Twitter offered an alternative: two-way communication channels where marketers could listen more than talk, and then engage with customers and prospects in a true dialogue.

But rather than making email obsolete, widespread use of social media has in many ways made email an even more powerful marketing channel.
For starters, social media gives marketers other online options besides an outbound email campaign for messages they want to share with their audiences.

That flexibility can help reduce email list “fatigue” by letting you cut back the number of emails you need to send while making sure each email offer or newsletter is more personalized, targeted and relevant to you email list.

What’s more, social media usage actually makes consumers even more engaged with their email inbox: 42% of social media users said they check their email more than four times a day, compared with just 24% of non social media users, according to a 2011 survey by Merkle.

And those social media users are likely to share email-delivered content with their personal networks, giving campaigns new legs. Adding “social sharing” buttons to email messages increased the reach of an average email by 24.3%, according to a study by email service provider Silverpop.

As a result, smart marketers have learned that email and social media are
complementary – not competitive – channels. Social media’s massive reach, viral
characteristics, and opportunities for dialogue help propagate content far and wide, helping you build better relationships with customers and prospects.

The Definitive Guide to Integrating Social Media and Email Marketing
marketing can also intensify those relationships through permission-based,
personalized, targeted messaging.

To get the most out of email and social marketing, you can’t treat the channels like trains running on separate tracks. The best results come when your marketing strategy integrates social media and email marketing to grow your audience, share your company’s content, convert more prospects into customers.

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Arusha city plans new satellite town

The Arusha District Council has embarked on a multibillion shillings project to build a new satellite town comprising hundreds of residential houses and shopping malls.

“We’ve already acquired the land of about 430 hectares to the tune of 8.6bn/- and full construction of the project is set to start by October this year,” said Khalifa Hida, executive director of the council.

He said the project, geared to boost the district council’s revenue collections, was also meant to provide low-income earners with ultra-modern residential houses, which would be made available for people to rent or purchase.

According to Hida, the council was making final touches to kick start the project dubbed, “Arusha DC, Safari Town”.

“Only minor issues are yet to be address before the kick off of the implementation. We’re talking to Valhala Estate Company, which has been picked to implement the project,” he said, without disclosing the total project coss.

Hida explained: “This is one of the giant projects the district council has ever embarked opon in its history. So, we need a lot of support from development partners in and outside the country.”

He however explained that the entire project would be implemented under the newly established firm – Arusha District Council Trust Company.

The district council was in a process of acquiring a 8.6bn/-, loan from the Tanzania Investment Bank (TIB) as part of efforts to raise money for the project, said the council DED.

Hida said hundreds of houses would be built in the project area to accommodate people with different economic status and lifestyles.

He said the council also needed to form different committees, which would be charged with installing important social services like water, power and sewerage.

A special committee would be formed to supervise and coordinate the entire project from construction, marketing and roads.

SOURCE: THE GUARDIAN

Five Steps to Create a Marketing Plan [entrepreneur.com]


How business owners can put together a detailed marketing guide for business growth.

While your business plan generally outlines your entire business, a standalone marketing plan focuses specifically, and in more detail, on just that one function. When business owners want to dive deeper into their marketing strategy they will likely put together a detailed plan that outlines their marketing goals — as well as the steps needed to accomplish them.

The standard components of an effective marketing plan can vary depending on who you ask.

Step One: Look inward.
Think of your company as if it were a person with its own unique personality and identity. With that in mind, create separate lists that identify your business’s strengths, weaknesses and goals. Put everything down and create big lists. Don’t edit or reject anything.

Then, find priorities among the bullet points. If you’ve done this right, you’ll have more than you can use, and some more important than others. Kick some of the less important bullets off the list and move the ones that are important to the top.

This sometimes requires input from your managers as well. For example, your management team thinks being conservative on spending is a weakness but you don’t. That might be something to drop off the list.

Related: Guy Kawasaki on Writing an Effective Mission Statement

Step Two: Look outward.
The next list you’ll need to make outlines your business’s opportunities and threats. Think of both as external to your business — factors that you can’t control but can try to predict. Opportunities can include new markets, new products and trends that favor your business. Threats include competition and advances in technology that put you at a disadvantage.

Also make a list of invented people or organizations who serve as ideal buyers or your ideal target market. You can consider each one a persona, such as a grandmother discovering email or a college student getting his or her first credit card. These people are iconic and ideal, and stand for the best possible buyer.

Put yourself in the place of each of these ideal buyers and then think about what media he or she uses and what message would communicate your offering most effectively. Keep your identity in the back of your mind as you flesh out your target markets.

Step Three: Focus on strategy.
Now it’s time to pull your lists together. Look for the intersection of your unique identity and your target market. In terms of your business offerings, what could you drop off the list because it’s not strategic? Then think about dropping those who aren’t in your target market.

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LinkedIn Now Adding Two New Members Every Second

In LinkedIn’s first earnings call as a public company, CEO Jeff Weiner revealed that LinkedIn is adding two new members every second, which is up from one member per second in November 2010. In Q2 alone, LinkedIn added 14 million members, after passing the 100 million mark earlier this year.

Weiner also said that the network is now north of 120 million members, so LinkedIn has added 5 million members in the past month. While LinkedIn’s IPO is a financial event for the company, some of this growth in membership could be the marketing influence of now being a public company. And LinkedIn’s IPO received a ton of media attention, as it was the first major social networking company to go public.

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